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GORGE WELLNESS ALLIANCE LOGO PROCESS

Below is a sample of my process. My process has been inspired by Corey Pressman’s Alchemy of Wasted Time. Check it out.

 

PONDER

Inquiring, collecting, gathering knowledge.

The nerdy bit of design that I love — questioning, researching and listening. A strong foundation to springboard your imagination.

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PLAY

Doodling, failing, uninhibited exploration

This part can be intimidating if you’re afraid of your bad ideas. Just get 'them out and burn them. Eventually, some gems will arise.

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DAYDREAM

Great ideas take time to incubate.

By pressing pause, I’m a much better problem solver.

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PRACTICE

Last step — diving into exploration and production.

As a designer, I am always practicing.

Moodboard Rd 1

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Moodboard Rd 2

 
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Logo Exploration Rd 1

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Logo Exploration Rd 2

Logo Font Exploration

Final Logos

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