PLAY engages the campus community to share their stories by answering the question, "why do you play?". The campaign consists of pop-up-play activities around campus, an interactive chalkboard, a step & repeat photo station, and many swag items. PLAY features members & employees stories and involves international students by creating a inclusive space to read & write in their native language.  

Recognized in national Campus Rec Magazine

Brand Package, Hand-lettering, Illustration, Social Media Development, Photo Editing, Working with Printer, Vendors & Translators.